Is a Niche Important?

Over the years, I've heard many professionals insist that having a niche is crucial. But what if we've been thinking about it all wrong? I believe that delivering a consistently positive customer experience is what truly matters!

Let me share a fun story about Chase. He’s a football player at Catholic High, and his awesome mom, Mackie Cathy, whom I’ve gotten to know through the Women’s Council of Realtors in Greater Baton Rouge, reached out to see if I could take some senior pictures for him.

I’m a portrait photographer. I started out with families and now do branding/commercial but I don’t like to put myself in a box. I do have one thing that is consistent no matter what the subject. Bold, minimal and clean images with a efficient, simple customer focused experience. This is something that I love offering small businesses, especially in Baton Rouge! This session for Chase was no different!

I got the to the shoot and orginally planned for it to be at the Goodwood Library but the sun was just way too harsh even at 5pm! I swiftly pivoted to a Downtown location that I’ve yet to take bad pictures at. It is at the shaw center area downtown Baton Rouge.

I promptly asked Chase who his favorite music artist was (drake) put it on and we got to work. He let me do my creative vision and we both liked the dramatic artistic work that we got with our hour session. We also got some classic ones to be framed for mom and them!

This was such a fun shoot! Every one of these shots were taken with the same off camera softbox (Manny Ortiz Beauty Dish) I LOVE balancing strobe and ambient and being able to get such a variety of looks so quickly!

All these looks were taken within 300ft on one another in less than one hour total! Thanks for designing this for us Manny!!

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