More Than a Brand: A Legacy in the Community

How much impact does your business truly have on the community you serve?

It’s something that often gets overlooked when planning growth—but it’s one of the most powerful stories a brand can tell.

Recently, I had the privilege of photographing a business that has embodied this value for decades. I received a call from James Fox-Smith of Country Roads Magazine with another opportunity to collaborate, and when he told me I’d be photographing The Bank of St. Francisville, my heart absolutely leapt.

When I moved to Louisiana in 2007, I fell in love with St. Francisville on my very first visit. It became my escape from the hustle of New Orleans during the years I lived there. Back then, the town was quieter—New Roads was only accessible by ferry, and life moved at a slower pace.

But there was a vision.

The leadership of The Bank of St. Francisville believed in a quaint Southern town with room for visitors, artists, entrepreneurs, and families to truly plant roots. Over the years, I’ve watched project after project come to life—many of them backed and supported by the Bank, not just financially, but personally.

Their leadership shows up. They check in. They ask how they can help. That kind of involvement isn’t taught in business school—it’s woven into the culture of a company from the inside out.

That’s the kind of business I strive to be.

I’m incredibly grateful for the generations of leadership that have poured into this community and impacted countless lives along the way. You can see their story featured in this month’s issue of Country Roads Magazine.

If your business has a story—one rooted in community, values, and purpose—I’d love to help you tell it.

📸 Now booking brand, editorial, and commercial photography sessions for businesses who want their impact to be seen, not just stated.

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